Good Thinking.Better App Growth.
Clear ideas for the decisions behind your next campaign. Measurement, creative, and planning, made practical.
Installs are only the beginning: read D7 and D30 cohorts before scaling
Installs become a vanity metric when reporting stops there. Define retention precisely, compare mature cohorts and reconcile revenue, spend and measurement gaps before increasing acquisition spend.
Latest Posts
Perspectives for app advertisers
CPI, CPA or cohort payouts: what should your growth partner be paid for?
The payout model shapes which outcomes a partner prioritizes and who carries the risk. Separate media billing from partner compensation, define eligible outcomes, and agree how quality and revenue will be measured before buying more volume.
Stop bot traffic before attribution, while protecting the customer journey
Edge filtering can keep unwanted requests away from your redirect and measurement endpoints. It cannot prove an install is genuine. Here is how to separate useful controls from misleading fraud metrics, and test changes without breaking the customer journey.
How to get earning and rewards app ads approved on TikTok
A practical guide for app advertisers: check product eligibility, support reward claims, align the ad-to-app journey, and respond to rejection with evidence.
Where TikTok can still be underpriced for app user acquisition in 2026
What public benchmarks and rewards, fintech, and utility case studies really show about TikTok versus Meta and Google, and how to test the value beyond CPI.
Traffic quality is more than blocking bots
Real clicks can still lead to little useful growth. App advertisers need to separate invalid activity, poorly matched interest, broken journeys, and weak customer outcomes before choosing a fix.
AI-generated app ads: faster production, higher stakes for trust
AI can help a creative team produce more variations. App advertisers still need to know which claims are true, whose experience is being represented, and who approves the final ad.
Your TikTok app campaign looks worse. What should you change first?
Before cutting a TikTok app campaign, check reporting, cohort age, and the step that changed. A practical guide to deciding what to fix next.
Install, registration, or purchase: what should TikTok optimize?
Choose a TikTok optimization event by checking its meaning, reliability, volume, and delay, then protect the downstream outcome.
A conversion went missing: the evidence your tracking team needs
Trace a missing conversion through app, measurement, and partner reporting, then give the next owner a safe, reproducible investigation packet.
Your iOS report has gaps. What can you still decide?
Separate missing, late, and measured-zero iOS data, then make a bounded acquisition decision without inventing attribution certainty.
A small TikTok test budget: what can you actually learn?
Use an event-count range, one decision, and a firm exposure limit to work out what a small TikTok app test can genuinely teach you.
Is your TikTok creative tired, or has something else changed?
Before replacing a former winning ad, separate asset-specific decline from changes in audience, delivery, and the app experience.
Your ad wins the click. Does your app store page keep the promise?
Audit the promise across your ad, store page, and first session, then judge a focused test beyond its install rate.
Your best-clicked ad isn’t always your best acquisition ad
Use attention and downstream outcomes to turn creative performance into a specific next hypothesis, not just a CTR leaderboard.
Before scaling TikTok spend, set what you can afford per new customer
Build a contribution-based acquisition ceiling and a bounded scale test before relying on historical blended performance.
Affiliate conversions are up. How many are actually approved?
Build a partner-conversion ledger that separates recorded, approved, and payable outcomes, then ask a precise question about any discrepancy.
A capped affiliate pilot: does this partner deserve more volume?
Define a partner pilot with clear sources, eligible outcomes, bounded exposure, and mature evidence before deciding whether to buy more.
Are you buying new growth or just taking credit for it?
Separate attribution from added growth, choose a credible study, and use uncertainty to make a bounded acquisition-budget decision.
Give every creative test a clear question
Turn a broad idea into a focused brief your team can test and learn from.
Before you launch: align the campaign brief
Bring goals, measurement, creative, and review decisions into one useful starting point.
An install is a start. What happens next?
A practical way to connect acquisition decisions to the actions that matter inside your app.
Your Next Step
Put Your App's Goals
At The Center
Let’s talk about your acquisition questions and what you want to learn.
Talk With BerryGood Media